Google Google Ads Performance
Note: Google Ads campaigns are currently managed by a separate Google specialist. Below are the results from their campaigns during this period.
| Campaign | Spend | Clicks | Impressions | Installs | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| NG Slot Android Campaign 2026 | $11,187.70 | 39,609 | 1,115,367 | 17,862 | 3.55% | $0.28 | $0.63 |
| NG Slot iOS Campaign 2026 | $2,765.13 | 7,467 | 363,016 | 1,085 | 2.06% | $0.37 | $2.43 |
| iOS App Installs | $21.62 | 34 | 6,957 | 22 | 0.49% | $0.64 | $0.98 |
| TOTAL | $13,974.45 | 47,110 | 1,485,340 | 18,969 | 3.17% | $0.30 | $0.73 |
Email Email Marketing: Engagement Workflow Performance
We launched an engagement email workflow targeting existing CRM players. Below are the performance results from the first two emails in the sequence.
Email #1
Email #2
The open rate is currently lower than expected, which is normal during the early stages of warming up a new sending domain. Internet Service Providers (Gmail, Outlook, Yahoo, etc.) gradually build trust with new domains, and engagement metrics typically improve over time as the domain establishes a stronger reputation.
Email Screenshots
Recommended Next Steps (Choose One)
Push App Push Notification Strategy (August Plan)
We developed and received approval for a comprehensive push notification strategy for August. This plan targets different player segments with tailored messages to drive re-engagement, retention, and in-app activity.
Re-Engagement Campaigns
Targeting inactive users who haven't opened the app in 7+ days
Retention Campaigns
Keeping active players engaged with timely notifications
Audience Segmentation
Firebase audiences configured for precision targeting
Creative Assets
Custom notification thumbnails designed for brand consistency
View the full approved strategy document below:
Download Full Push Notification Plan (PDF)Website New Website
We designed and built a brand new website for NG Slot with a modern, compliant design that showcases the app, social channels, and brand identity.
Domain Transfer
We are ready to begin the domain transfer process to connect the website to your custom domain. We just need access to your domain registrar (the platform where you purchased your domain) to complete the setup.
Work Completed
Google Ads
- Ensured the app was connected to the App Promotion campaign and verified the request
- Reviewed conversion tracking and YouTube follow tracking options
Push Notifications
- Uploaded image to the campaign in Firebase after getting access to storage
CRM / Automations
- Created a document for weekly updates to streamline client reporting
Coming Up Next Week
- Launch push notification campaigns for August re-engagement
- Complete domain transfer process (pending domain access)
- Continue domain warm-up for email marketing
- Launch Meta Ads campaigns for app promotion
- Follow up on email resend/new campaign decision